With the Internet and mobile devices becoming easier to use than ever before, more people than ever are buying products and services from your company. They are placing orders, paying bills, and sending money to their friends — all without leaving your website! And if you’re like many large organizations, you’re already working with some payment giants like PayPal and MasterCard. But that’s not enough anymore. If you want to simplify your global growth and move ahead of your competitors, you need a true partner that can handle your payments infrastructure needs while still being easy to work with.
With the unified payment solution of Global Link Incorporation, you will be able to offer your customers exceptional service through local bank and payment gateway partners. We even have the expertise to support complex integrations and optimize your payment processing models. Let’s read on to find out more!
1. Payment solution options for international companies
Consumers increasingly expect a variety of payment options to be available on online stores, whether they’re purchasing from a desktop browser or your mobile app. They want to be able to select the payment option that best matches their needs. To be relevant to the broadest possible audience, you must guarantee that your site supports the most common online payment methods. So, if you’re casting a wide net and want to reach any of the world’s 4.57 billion internet users, your site’s list of payment options should unquestionably include the following:
1.1 Credit and debit cards
Credit cards continue to be one of the most popular payment methods for online transactions throughout the world, despite the fact that eWallets have eaten into their market share in recent years. Cards accounted for 41 percent of all eCommerce transactions worldwide in 2018, with a distinct preference in long-established eCommerce regions such as Europe and the Americas.
Cards’ popularity as online payment methods is based on the security features they provide – for many years, card transactions have been regulated by global or regional compliance standards, as well as consumer protection issued by payment processors, such as those upheld by American Express, Mastercard, and Visa.
Given their added functionality, credit cards are marginally more popular in Western markets than debit cards. Some consumers, for example, are encouraged to use credit cards in order to participate in the bank’s reward programs. Credit card spending has an influence on the user’s credit score and serves as an additional incentive to use it as an online payment option in the United States.
To accept credit or debit card payment on their website, the best options for businesses are typically PayPal and Stripe – the top payment service providers in the market. Global Link Incorporation is a partner with both PayPal and Stripe. We can help to fast-track the opening of accounts, and resolve limitations on accounts.
1.2 E-wallets/payment gateways
E-wallets, also known as digital wallets, are one of the fastest growing online payment methods for Business-to-Customer, Direct-to-Customer eCommerce businesses in the world, accounting for 50% of worldwide eCommerce sales by 2022. According to some statistics, e-wallet use surpassed card use last year on a worldwide scale – in some countries, such as Asia Pacific, this online payment method accounted for over 60 percent of transactions in 2019.
This alternate payment option functions similarly to a prepaid credit account, storing the customer’s personal information and cash. When using an e-wallet, the user is sent from the checkout to the e-wallet’s website, where they merely need to log in with their username and password to complete the transaction.
PayPal and Stripe (predominant in the US, EU), AliPay (popular in the Asia Pacific), ApplePay, GooglePay, WeChat, and Venmo are the most popular digital wallets. E-wallets may also be used in conjunction with mobile wallets, making use of a smartphone’s biometric features to assist customers to authenticate faster, allowing them to complete their payments more quickly.
Want to know more which wallets are your best options? Contact Global Link Incorporation for more details!
1.3 Bank transfers
This online payment technique requires the client to pay directly from their bank accounts. Transactions need authentication through the customer’s bank, which adds an extra degree of protection. When a bank transfer is selected as a payment option during checkout, the user is sent to their online banking page, where they must log in and authorize the transaction.
Last year, bank transfers accounted for 9% of global eCommerce transaction volumes, with the majority of these transactions occurring in Europe.
Global Link Consulting is a partner with various online and conventional banking solution providers. If you expect to receive payments from customers via direct bank transfer, talk with us to open an account now!
2. Potential drawbacks of various payment methods
2.1 Challenges of using payment gateways/e-wallets
2.1.1 Increasing requirements to reduce chargebacks, refunds, disputes with customers
Chargebacks and fraud account for fewer than 1% of all transactions worldwide. However, for e-commerce transactions, this rate is typically higher. A typical e-commerce firm selling tangible things should have a chargeback ratio of 0.10 percent to 0.30 percent, with somewhat more than half of those being for fraud. If you offer non-physical goods online, the ratio is likely to be slightly greater. It will be even greater if you provide a subscription service.
Chargeback fraud, often known as friendly fraud, is a significant issue for online shops. When a consumer makes an online purchase and subsequently seeks a chargeback from their issuing bank after getting the purchased goods or services, business will lose money and goods at the same time.
2.1.2 High transaction fees
Retailers have long chastised payment providers for their exorbitant processing fees. For online or card-not-present transactions, the current average charge is 2.9 percent + 30 cents per transaction. Retailers’ costs have gradually climbed, but gateways’ underlying costs and risks connected with processing these payments have dropped.
2.2 Challenges of using banks transfers/credit and debit card
2.2.1 It is getting more and more difficult to open a bank account
There was a time when opening a bank account was as easy as walking into a branch of your favorite bank and filling out a few forms.
The process of opening an account still isn’t all that hard, but it is getting more and more difficult to open a bank account. There are several reasons your account might be denied:
- You can’t provide the required identification.
- You have delinquent debt with another bank or poor credit score.
- You don’t meet the minimum opening deposit requirements, or your deposit is less than the minimum balance requirement needed to waive monthly service charges (if applicable).
If this happens to you, be aware that you have other options. However, it’s a good idea to try to learn why the bank made the decision and let us help you figure out the solution then
2.2.2 The Global Banking Regulation is going to tighten
According to a recent Fitch Ratings research, the worldwide regulatory climate for banks is projected to grow tighter in the next year. According to the rating agency, once the regulatory climate returns to pre-pandemic levels in 2022, global bank restrictions will be “gradually tightened.” This might make it more difficult for global businesses to open bank accounts in important economic centers such as the United States, Singapore, and Hong Kong.
3. How Global Link Incorporation supports you to optimize the payment solution for your business
As the world changes, companies need to change with it or be left behind. Your business needs to be able to accept payments quickly, efficiently, and with as little friction as possible. Your customers want to be able to buy your products or services in the fastest way possible. Global Link Incorporation is dedicated to helping you optimize your business’ payment method so that it works for both you and your customers.
We offer a variety of options for companies looking for more flexibility when it comes to accepting payments. We can help you consult with an expert on how to link bank accounts and payment gateways, we can keep your payment gateways running smoothly, or we can consult with a professional on satisfying the standards of banks and payment gateways.
Let’s look at some of the ways that we can improve your payment solution and make transactions easier for you and your customers:
- Consult on the bank-opening procedure.
- Consult with an expert on how to link payment gateways and bank accounts.
- Consult on how to keep payment gateways running efficiently (add a link to PayPal, Stripe services)
- Consult with a professional on satisfying the standards of banks and payment gateways (answer questions, do financial reports)
- Support to upgrade accounts to VIP accounts, which have cheaper transaction costs and extra privileges.